Small Firm, Big Service
March 2, 2016
01/04 Project Background
Fish Nelson & Holden, an Alabama law firm that specializes in Workers’ Compensation and several other areas, wanted to freshen their website and their firm’s visual brand to be “less cookie cutter” and more reflective of who they are. They wanted to feature both their team and the awards won by the firm. We said, “fantastic!”
02/04 Our Solution
We started our discovery process by learning more about the firm and what would help them become a better business. Our next step was to help them communicate that better to their audiences.
We designed a strategy for them that included a new website, interactive tools, visual branding assets, integrated newsletter and blogging platforms, and lead generation tools. Because we have all of these capabilities under one roof, we could offer this wider array of solutions and integrate them in one cohesive approach.
As the firm’s strategic partner, we also discussed how the new site would fit in with the firm’s existing processes. Taking this into account, we set up custom notifications that made sense for their team.
Once we launched the site, we set up training with their awesome staff so they could update the site as needed. And now we are here for them with phone and email support for the life of their site.
“We decided that the cost of completely redesigning our web site was a no brainer. Many times, it is your first impression with a prospective client and you want your first impression to be a good one.”
- Mike Fish, Partner at Fish Nelson & Holden
03/04 Our Results
We were thrilled to collaborate with the team at Fish Nelson & Holden to take their visual brand and website to the next level. Now that we understand their firm, we are ready to help with any other needs they might have. That’s the benefit of a creative and strategic partner.
04/04 Our Client’s Reaction
“We were first introduced to Applied Art due to their involvement with the NWCDN. We were impressed with their work on the NWCDN web site and in their creation of the marketing video. When Kelly spoke at our business meeting in Nashville, I took the opportunity to meet with her and let her know what we were interested in doing. She then assembled a team that worked with us throughout the project. Our project manager, Abbie, developed a schedule for design and construction and did a great job of moving us to completion. I highly recommend Applied Art if your firm is interested in updating your site!”
- Mike Fish, Partner at Fish Nelson & Holden